What is a Thought? How the Brain Creates New Ideas (Henning Beck TEDxHHL)
Created by Baruš Jeřábková
https://www.youtube.com/watch?v=oJfFMoAgbv8&t=1s

Don't do it like computers
How do we make use of it to stay creative and innovative in the future?
many people think it's important nowadays to work harder, faster and more efficient to solve problems
But that's exactly what machines can do!
try to provoke yourself time to time
read something you disagree with
haev a productive argument with a friend
try to see things from the other side
try to challenge your opinions instead of confirming them
try to break the thinking rules instead of following them
Every efficient procedure will be replaced by algorithms eventually
What cannot be replaced?
Inefficient thinking
integrating new ideas
In order to spark new ideas you should do the opposite
we create echo chambers, filter bubbles around us
the FB algorithms filters all the online posts that are suitable to us
Most of our friends share the similar points of views
we don't like other opinions
giving rise to understanding of stuff
we use media to confirm our beliefs but never to challenge them
3. Escape the echo chamber
Nowadays it's so easy to be surrounded by convenient but non-inspiring opinions.
therwise it won't be possible to put the same things into a new context
How do we do that?
this is a great technique many creative geniuses used (to be kissed by a muse)
get involved, dig in... and than step back, do something unrelated - not a new problem but chillax
2. step back
The pattern of getting new ideas under the shower, driving a car, washing dishes... - automated routine or boring stuff, we seem to clear our mind and attract new ideas
1. We take breaks
we sleep
exactly what I do
create a kiss-friendly amosphere for such a muse
we lose attention and focus, get distracted
this seems inefficient a first sight, but sometimes it's very effective
we step back and see the same things in a different context
Because if we dig into the data, just rely on data and information, and never step back to take time off to understand the whole picture of it, you'll never be able to make sense of it!
and because
children are able to understand the meaning of new things at first sight. That's amazing - and we do it as well
impossible for computers
and understanding is how you use the information to change your knowledge
When somebody else says "this is a good idea"
this social interaction, social feedback, this try and error, this social practice CANNOT BE DIGITIZED right now
truly new ideas will stay analogue in our future
Brexit - Swexit.... Breturn
Never seen before but understand it on the spot
data is the same, information is different
example
No computer is able to follow that problem, but we are able to understand it within a minute
If this is a flower, this would be a tree. If this is a flower and this is a tree, what would this be? A forest. Or a garden...

If this is a child, what could this be? A grown-up. Than what is this? A family.

what is a good idea? There is no criteria
we understand very fast, on the spot
when we come up with a new thought and new activity pattern without knowing before, whether this is correct or not
it's similar to an orchestra
When the musicians don't play any music yet, you have no idea what melody are they able to play - when you look at the brain from outside, you have no clue whatsoever thoughts this system is able to thin
The music is among the players when they synchronize with each other - the thought is among the brain cells when they synchronize with each other
a thought is not located anywhere
this kind of thinking gives us a great advantage when it comes to creating new ideas
we call it CONCEPT (CATEGORIZED) THINKING
brain doesn't distinguish between processing and output
because processing the information is the thought itself!
A thought is how the brain cells interact and how they process the information
but intelligence is nothing special
what is a mistake?
explanation based upon an example
Who thinks that the last three things are also chairs?

then we can see chairs everywhere
very different to a computer becaue it will always be just
without mistakes.
but if you don't do any mistakes, you end up at the place you were programmed for BUT NOWHERE NEW!
computers are intelligent
no computer will ever rule the world because intelligence is not enough!
you need to be a rule breaker, a game-changer, crazy and creative
it's called deep learning
we understand that a chair is not a special shaped object but something you can sit on
we can create new chairs with new designs and features
big difference to computer
itelligence means that you follow the rules as fast and efficiently as possible
but not to change rules!
and it's the mistake in our thinking, not the perfection, that separates us from the noncreative machines
computers learn
= thought

deep learning is great but
deep understanding is better
Activity pattern
an activity state of that specific neuronal network
but learning is nothing special
animals learn
because when you learn something, you can unlearn it
but once you understood it, you cannot de-understand it again
because nderstanding = changing the way you process information
but if you have a lot of them,
You see how powerful our way of thinking is!
brain cells are dumb on their own - cannot do anything much
when an input hits our eyes
it's processed by the sensory cells in our eyes
they get actuated and actuate the neighbors in the neural network
because we think with a trick (simplified model of our brain in action)
:) this guy differs from this one by 50% in it's data, but for us, it is 00% difference
brains do not break down
unless you apply some external force or alcohol....
Fundamental pricniple of how we think
that's grat when you don't do any mistakes
that'swhycomputersbreakdown
99% self-oriented
Most of your erve fibers never get outside of your skull
most of the brain cells never see what's going on in reality
you plug it to the internet ang you're connected to the world
input → processing → output
when comuter faces a certain problem,, it goes like this:
You have an input, then you process that input according to the algorithm and then finally reaching an output.
(commands what to do)
how does it do that?
computer would need much much more steps to be able to do the same
does mistakes billion times as often as computer
no mistakes
the ultimate edge we should appreciate and be proud of, because this is what makes us
HUMAN
But it still works!
Brain is lame, lousy and selfish 😀
500 operations max. speed
That's why we understand the world instead of analyzing it
easily calculates 3.4 billion times a second
We are able to see a face immediately. Not just a bunch of fruits and vegetables

each one of us can easily outperform every computer system
We don't know yet.
Brain
What is the next idea worth spreading?
But it will be created by brains.
but the opposite: we are slower, irracional and imperfect
When you have something on your mind (picture, image...)
brain compared to computer


Computer
you can see it very precise and switch very easily, much faster than a computer
not because we are smarter, faster and more intelligent than computers
What's going on when
hard to investigate
more interesting 🙂
most of it runs subconsciously
what is that kind of thinking?
This is happening in your mind when you use the information to change the way you think
having an idea
acquiring knowledge
understanding stuff
You can Google information but you cannot Google an idea
mobile devices
internet everywhere
many tools to acquire information
Never mix up information with having an idea or knowledge!
when you have thousand thoughts
Information
What is going on in your mind when you use information to give rise to new thoughts?
it's important because information is all around us
we think it's all about data
only one
is just collection of letters and numbers signs you can process electronically
Data
when are you really innovative?
no meaning
you can measure
you can't measure an idea